The Power Triangle for Agents — Simplify Your Life and Make Them Move
(80/20 Series Part 4 — Ch. 6 & 7: Simplify Your Life with the Power Triangle + 80/20 Conversion)
🚦 Why Simplicity Wins
If your business feels like a juggling act with no end in sight, it’s not because you need more systems — it’s because you’re playing the wrong geometry.
Perry Marshall calls the fix The Power Triangle.
Everything you do in sales and marketing fits into one of three corners:
Most agents try to fix all three at once — they crank up lead gen (Traffic), then tweak follow-ups (Conversion), then complain about splits (Economics). But the 80/20 rule says: only one corner is the bottleneck. Find it. Fix it. Ignore the rest until that corner works.
When you do, life gets simpler. You see where leads leak out instead of assuming you just need more leads.
🧭 From Leads to Movement
Once you’ve “racked the shotgun” — identified your interested 20 percent — you face a new question: Who actually moves?
That’s where Marshall’s Five Power Disqualifiers come in. They don’t tell you who to chase — they tell you who to stop chasing.
Top agents don’t prospect harder; they disqualify faster.
The Five Power Disqualifiers are how you filter for motion instead of noise.
💡 The Triangle in Action
Imagine two agents.
Agent A buys 40 Zillow leads for $300/month. Half can’t buy for six months, ten more just want to rent, and five ghost her after the first text. She writes follow-ups for weeks and burns out.
Agent B asks Perry’s five questions on the first call. Twenty leads instantly disqualify, twelve say “not yet,” and eight stay in play. She books four appointments, closes two sales, and has time to breathe.
That’s 80/20 Conversion in real life: less hustle, more motion.
⚙️ How to Simplify Your Life
Once you apply the Five Disqualifiers, the Power Triangle becomes a diagnostic tool:
Traffic — Focus on lead sources that already bring qualified buyers (#1 & #2 met).
Conversion — Follow up only with people who share your USP and timeline.
Economics — Cut any activity that doesn’t produce profit after time cost.
Instead of adding complexity, you’re subtracting waste.
And that makes room for clarity.
🧭 Action Challenge for the Week
Draw your triangle. Write current activities under Traffic, Conversion, Economics.
Circle your weakest corner. That’s your focus for the next 7 days.
Apply the Five Disqualifiers to every lead conversation. If they fail one, gracefully move on.
Simplify one process. Make the next step for qualified clients obvious and easy to say “yes” to.
🏁 Closing Thought
The most successful agents aren’t the ones who “do it all.” They’re the ones who diagnose fast and act decisively.
Use the Power Triangle to see where your business actually leaks — and the Five Power Disqualifiers to stop pouring energy into leads that won’t move.
Because in real estate, simplicity isn’t boring — it’s profitable.
