A confident homeowner stands in front of a classic New England house, keys in hand, with a golden glow highlighting the property. Behind them, subtle graphics show rising home values and upward arrows, symbolizing the untapped wealth and investment potential hidden in home equity.

How to Use Equity in Your Home to Make Your First Investment

December 09, 20253 min read

How to Use Equity in Your Home to Make Your First Investment

(A Personal Letter to Every Homeowner Sitting on a Goldmine)

Dear Friend,

Let me take you back to 1994—the year I graduated from college (I know... that makes me old). That same year, a friend of mine bought her home in Easton for about $130,000. Fast forward three decades, and we’re sitting at her kitchen table, catching up over coffee. She tells me, “I refinanced when rates were in the low 2s, Ryan. The house is almost paid off. But I wish I’d started investing sooner. I just never had ‘extra’ money.”

So I slid a piece of paper across the table and said, “Do you know what your home is worth today?”

She shrugged. “Maybe a little more than I paid?”

I almost laughed. “Try $550,000.” She blinked. That’s over $500,000 in equity—hers, almost all of it, because the home is nearly paid off. Just sitting there, gathering dust.

Bar chart comparing Easton, MA home values: 1994 purchase price ($130,000), 2024 inflation-adjusted price ($265,000), and 2024 actual market value ($550,000), showing how local real estate outpaced inflation over 30 years.

And if you own a home in Bristol, Norfolk, or Plymouth County, you might be in the same boat. Maybe even a bigger one.

Let me ask you:Are you going to let that equity just sit while the banks use your money to get richer? Or are you finally ready to put your hard-earned equity to work—for you?

The Myth That’s Costing You a Fortune

You’ve heard it: “Your home is your best investment.” But if you’re just sitting on that equity, it’s not working for you. It’s just… sitting.

Worse—every year, inflation quietly eats away at the value of your money. What your equity could buy last year? It’ll buy less this year. And even less next year.That dream property? Someone else snaps it up while you wait. That “safe” pile of equity? It shrinks in real, spendable value every time prices go up at the grocery store, the gas station, or—yes—the real estate market.

Here’s How It Works (And Why Waiting Is the Real Risk)

Let’s say you pull $100,000 out with a Home Equity Loan or HELOC. At today’s rates, you’re not touching your savings—you’re putting your “dead money” to work.That could get you into a cash-flowing rental or multifamily property. Real income, real appreciation, real wealth.

Worried it’s risky? Sure, there’s always risk. But you know what’s riskier? Doing nothing. Watching your buying power shrink while your equity just sits there. Inaction is the thief that steals your future.

Real Numbers. Real Opportunity.

  • Bought in 1994: ~$130,000

  • Today’s value: ~$550,000

  • That’s $500,000+ in “hidden” money for many homeowners—money the banks would love for you to ignore.

Let’s Get Personal

You worked hard for your home. Now let your home work for you. Here’s what I want you to do—today:

  1. Find out exactly what your home is worth (I’ll do it for free).

  2. Calculate your equity (value minus what you owe).

  3. Ask yourself: “Am I ready to let my money work for me, or am I content making the banks richer while inflation eats away at my future?”

Curious how much your equity could be earning? Reach out for a personalized analysis. I’ll walk you through your options, run the numbers, and show you my investor analysis tool—no strings attached.

👉 Click here to schedule your free 10-minute analysis

Don’t let your biggest opportunity pass you by. The only thing riskier than investing… is doing nothing.

To your future,

Ryan

P.S. Your next investment property could be sitting right under your own roof. Let’s unlock it—together.

Ryan Cook, CRS • CRB • CPS • C2EX • CLHMS • SRS • RENE, is the Broker/Owner of HomeSmart First Class Realty, leading a growing team serving Greater Boston and Providence. Licensed in MA & RI—a former engineer, Ryan is also a licensed contractor and insurance agent. He has sold full-time since 2009. He blends boots-on-the-ground construction experience with data-driven negotiation to help clients buy, sell, invest, and navigate complex deals (including an expertise in probate real estate). A U.S. Coast Guard veteran and ZBA chair, he calls Easton, MA home.

Ryan Cook

Ryan Cook, CRS • CRB • CPS • C2EX • CLHMS • SRS • RENE, is the Broker/Owner of HomeSmart First Class Realty, leading a growing team serving Greater Boston and Providence. Licensed in MA & RI—a former engineer, Ryan is also a licensed contractor and insurance agent. He has sold full-time since 2009. He blends boots-on-the-ground construction experience with data-driven negotiation to help clients buy, sell, invest, and navigate complex deals (including an expertise in probate real estate). A U.S. Coast Guard veteran and ZBA chair, he calls Easton, MA home.

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